FDJ United eyes 5% annual revenue growth by 2028
FDJ United has targeted a 5% annual growth rate for GGR to 2028, it announced at its Capital Markets day on Tuesday. During the event the operator revealed its ‘Play Forward 2028’ strategic plan which will support the business’ growth and expansion goals.
The new strategy set out plans for “sustainable, profitable growth”. FDJ United said this is part of its ongoing transformation and will deliver value for stakeholders and shareholders.
FDJ United will also target a recurring EBITDA margin of over 26%, driven by operating leverage combined with ongoing efficiency measures to reduce costs.
The operator will focus on sustainable player growth across a number of verticals, including its French lottery and retail sports betting operations. This, it said, will cover its two core distribution channels, complemented by an omnichannel approach.
As for online betting and gaming, driven by its Kindred business, the group said its primary goal is market share growth in all current jurisdictions. It added that it will target a top three market share position in seven of its eight main European market by 2028.
Alongside this is a commitment to reducing the proportion of revenue attributable to high-risk players. In addition, FDJ United wants to raise the level of voluntary contributions to social and environmental causes to 5% of reported net profit by 2030.
‘Pivotal’ year for FDJ United
Speaking to investors, Chairwoman and CEO Stéphane Pallez said the strategy “opened a new chapter” in the company’s continuing transformation.
In recent years, FDJ United has undergone considerable change. This began with its IPO in 2019, which drew interest both in France and overseas. Since then, the business has hit several other major milestones, including its acquisition of Kindred Group in October last year.
Following the Kindred deal, the company rebranded from FDJ, or La Française des Jeux, to FDJ United. This, it said, reflected the group’s international development. The rebrand was accompanied by a management reshuffle, although Pallez remained at the helm.
“2025 is a pivotal year for the group, with the consolidation of Kindred, the benefits of which are reflected in our Play Forward 2028 strategic plan,” Pallez said.
“This plan opens a new chapter in our transformation, with the ambition of asserting our position as Europe’s leading responsible betting and gaming operator, based on a more diversified, more digital and more international business portfolio.
“Play Forward 2028 aims to continue to create value for our shareholders and stakeholders.”