Mr Green bolsters management team with new CMO and COO
Mr Green has announced the appointment of David Nordberg as its new chief marketing officer and Oscar Mühlbach as chief operating officer.
Nordberg joins the online gaming firm having previously worked for the likes of Electronic Arts and King, the company behind the popular ‘Candy Crush Saga’ title.
Mühlbach has a background of being a start-up entrepreneur and most recently served as chief operating officer at e-commerce firm Footway.
“We’re at the dawn of a new era where the boundaries between real money and free-to-play games are rapidly broken down and merged into a hybrid business model,” Nordberg said.
“Gaming companies are forced to think outside the box and look for new innovative ways to market and promote themselves.
“We already know brand values and customer sentiment matter so much more than big TV advertising campaigns; it’s in this context I’m joining one of the strongest brands in the industry.”
Mühlbach added: “The company has a successful track record of growth and most importantly a fantastic team ready to take the Mr Green customer experience to the next level.”
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