NYX hands sales director role to Mayes

NYX Gaming Group has appointed Steve Mayes as its third-party sales director.

In his new role, Mayes will be responsible for growing NYX’s network of third-party suppliers, including game developers, payment providers and trading services across its various operations.

Mayes joins NYX from Playtech, where he had been serving as commercial director for the company’s Open Platform and third-party game providers.

Earlier in his career, Mayes also worked in various operational and management roles at Bet365.

“My focus will be to work closely with our internal product leads and partners across the business to implement a clear third-party strategy,” Mayes said.

“It’s important that NYX continues to attract and build long-term relationships with best-of-breed suppliers across casino, sportsbook and our full portfolio of products to offer the best possible third-party network for our customers.”

Matt Davey, chief executive of NYX, added: “We are happy to welcome Steve to the NYX Gaming Group team where he will have an integral role within our strategy that will further improve the products we offer our customers.

“Steve has extensive experience in the betting and gaming industry following his time at Bet365 and Playtech; he will be a valuable member of our third-party network and we look forward to working alongside him.”

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