Paf names Sahlberg as new financial chief

Paf has appointed Per Sahlberg as its new chief financial officer.

Sahlberg, who most recently served in the same role at Tain and previously worked for both Atletico Nordic and Expekt.com, will join Paf in October.

The 41-year-old will replace current chief financial officer Johan Rothberg, who will move to the role of deputy chief executive.

Christer Fahlstedt, chief executive of Paf, said: “Per Sahlberg has a breadth of expertise in the area of finance and extensive experience in the gaming industry which will enhance Paf’s business in an effective manner.

“Per and I have also worked together for the last 12 years so I know from experience that he is an extremely knowledgeable and competent person.

“Johan Rothberg has an extensive and unique knowledge of Paf as a company and of the gaming industry as a whole.

“He knows the organisation inside and out and is therefore well suited to increasing our focus on business development and translating it into business benefits for Paf.”

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