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Sportradar in global reorganisation to support growth plans

| By Robert Fletcher
Sports integrity solutions and data products provider Sportradar has announced a business-wide reorganisation of its operations, shifting towards a regionalised approach to support its future growth strategy.

The provider said that the new structure will better serve the development of its global betting business, as well as the expansion of its sports entertainment vertical, the extension of its gaming and gambling content portfolio, and the development of its integrity services.

Effective from the start of January, Carsten Koerl will continue to oversee the business as group chief executive, supported by three regional CEOs around the world.

Arne Rees will serve as CEO of North America, while Werner Becher, previously managing director of US betting, will oversee Sportradar’s UK, EMEA and Latin America operations as CEO for these regions.

Eduard Blonk will head up Asia Pacific as CEO on an interim basis, with support from Michael Maerz as deputy. Blonk has also been appointed chief commercial officer of the business.

“As the leading sports technology and innovation business in sports betting and sports entertainment, Sportradar is fully committed to delivering an unmatched experience to our customers and partners,” Koerl said.

“Our updated structure will increase our levels of customer intimacy, agility and overall responsiveness, while also leveraging our tremendous global scale.”

In addition to the regional CEOs, senior staff serving in a number of other roles will report to Koerl as part of the new structure.

These include Warren Murphy, who was previously managing director of betting and gaming but will now serve as chief product officer for betting and gaming.

Rainer Geier, formerly managing director for audio visual digital platforms and advertising solutions, will take on the role of chief product officer for sports entertainment and report to Koerl.

As will chief technology officer Ben Burdsall, chief financial officer Alex Gersh and chief strategy officer Ulrich Harmuth.

“This reorganisation is a critical step for the future growth of the business, and we will continue to ambitiously set the bar high in the industry,” Koerl said.

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