Cammegh, which supplies roulette wheels and other roulette-related products, has been present at ICE since the event was held at Olympia London. Andrew Cammegh said the business was excited to attend this year’s rescheduled event.
He believes his company will be the only casino brand to have exhibited at four different locations, dating back to the show’s previous incarnation as the Amusement Trade Exhibition international (ATEI). Since then it has moved from London’s Olympia, to Earls Court 1, Earls Court 2 and finally ExCeL London.
“When I look back, each edition of ICE and before that ATEI provided landmark opportunities for the business to connect with an international audience of buyers and as a consequence to grow and develop,” he said.
This year, the supplier intends to use the event to showcase a number of new products, including a progressive roulette game.
“There’s no doubt that the sector has taken a real pounding over the last two years but there comes a time when you have to look forward which is exactly what the Cammegh brand will be doing at ICE in April,” Cammegh continued.
Cammegh has been “incredibly busy” since the pandemic struck immediately after ICE 2020, using that time to refocus its R&D energies and redouble efforts across both land-based and online, he explained.
”I believe there are reasons for great optimism and the entire team is really looking forward to welcoming back our customers after a two-year absence, introducing our new products – not least Cammegh’s Roulette Progressive which will be making its world debut at ICE 2022 – and sharing our vision for the future.
“In general terms we are excited, optimistic and looking forward to sharing our positivity with colleagues and customers alike.”
Cammegh added that the industry has missed live events and said he was excited to have the gaming world converge on one show again.
He said it was time to get back to business and rediscover the aspects that attracted executives to gaming in the first place, and “to rekindle that excitement and that unique energy”.
“When you bring operators and suppliers together in a professional and progressive environment you capture the industry at its very best – talking product, talking trends, identifying opportunities and networking with friends and colleagues.
“Zoom and Teams have been useful tools but they are no substitute for the power and enjoyment of live events when people can reconnect, see products, touch products and most importantly get that excitement back. We can’t wait.”
Event organiser Clarion Gaming announced that ICE London would take place from 12-14 April earlier this month, after postponing the event from its traditional February dates due to the Omicron variant of Covid-19.
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