Live table games developer Codeta has appointed former Tain chief executive Patrik Svensson as its new chief technology officer.
Svensson will be responsible for enhancing the firm’s desktop and mobile platforms, with a focus on improving user-experience through Google Machine Learning and the Facebook front-end platform, React.js.
Svensson is an industry veteran with almost 15 years’ experience in online gambling and technology. Back in 2003 he became chief executive of platform and content provider Tain, and founded market-leading Nordic bingo site, Bertil Bingo, in 2007.
He will report directly to Codeta founder and chief executive Edward Ihre, and will be based in the operator’s Stockholm office.
Ihre said: “Patrik is a major hire for us, and we are delighted to welcome him to the team. We can’t wait to tap into his years of experience and technical know-how to fine-tune the already excellent experience we offer our players.
“We have fiercely ambitious plans for our brand and proposition, but remain focused on delivering a world-class UX to our customers both old and new. Patrik will be key to achieving this, as well as leading us into new markets and regions.”
Codeta offers a variety of live dealer games including blackjack and roulette from the likes of NetEnt, Evolution Gaming and Authentic Gaming.
Svensson said: “Codeta plans to become the Netflix of live casino. We want to offer our players the most intuitive and easy to navigate UX on the market, and I have been brought on board to help achieve this.
“We will couple my knowledge and experience with the most advanced technology available; it is a powerful combination that will help Codeta achieve its goals to enter and dominate markets the world over.
“Live dealer is set to boom globally this year, and Codeta.com is very much leading the charge. I am thrilled to be joining the company at such an exciting time, and feel privileged to be a part of its on-going and future success.”
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