As the US sports betting industry evolves, could it herald a new genre of products? H2 Gambling Capital examines micro betting, one of the first innovations to emerge.
By iGB Editorial Team
- DataOne big UK operator’s decision to break ranks by partnering with an emerging platform provider instead of one of the established names was portrayed in certain quarters of the media as a gamble. Ben Clemes of iGaming Cloud is however of the opposite view – that it’s far riskier not to partner with this type of supplier in today’s market.
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Following a restructure, rebranding and capital injection last October, Betgenius completed its transformation onto Genius Sports Group in April and we caught up with CEO Mark Locke to discuss his plans.
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