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Norsk Tipping raises £19m for good causes

| By Zak Thomas-Akoo
From January to April, Norwegian state-owned gambling monopoly Norsk Tipping raised NOK253m (£19.0m/€21.8m/$23.7m) for good causes including voluntary sports teams and associations across the country.
Norwegian illegal gambling

Through the organisation’s “Grassroots Share” programme, up to 7% of money staked through Norsk Tipping’s gambling operations is earmarked for good causes chosen by the player. While all of Norsk Tipping’s profits are designed to go towards socially beneficial causes, the programme is designed to allow the operator’s customers themselves to vote on what good causes the money should be directed to.

 The NOK253m represents an approximately NOK8m increase in money raised when compared to the same period the previous year.

Through the programme, the organisation provides three payments per year – on 1 January, 1 May and 1 September. The country’s association for the relocation of animals received the largest share of the money compared to the other charities at NOK1.39m. This was followed by Vålerenga football, which received NOK1.2m and the Children’s Cancer Association Oslo and Akershus, that received NOK1.09m.

The categories that have historically received the most support through the programme are sports, recreation and culture and art.

Norsk Tipping TV ad ban

In September, Norsk Tipping announced that it would no longer be broadcasting sports betting television ads after the country’s main broadcasters banned advertisements featuring unlicensed companies.

“When the illegal advertising is now mostly gone from Norwegian TV screens, we adapt our visibility to the new situation, as we always do,” said Tonje Sagstuen, Norsk Tipping’s communications director.

“Norsk Tipping shall not market more than necessary, but sufficiently so that the players choose the regulated offer. We have long been wary of sports betting advertising on TV. Now we are stopping it completely.”

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