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Groups join forces to tackle gambling-related harm

| By Richard Mulligan
Three groups founded to counter problem gambling have joined together to form a global network designed to offer a new level of protection and support within the industry.
Great Britain GGY gambling

The network, featuring Gordon Moody, Better Change and Mindway AI, will provide support on responsible gambling for both players and operators and is designed to be a one-stop shop for gambling industry stakeholders about gambling-related harm.

The partners said a key part of the global network will be an online learning platform for operators to use with their staff. Bespoke modules will be made available with lessons translatable into different languages.

Gordon Moody is a registered charity which has more than 50 years’ experience of providing residential support and treatment for people who are severely addicted to gambling. Its chief executive, Matthew Hickey, said demand for its services has risen significantly this year with applications rising by 123%.

He added: “Working in partnership is absolutely crucial for Gordon Moody in being able to grow our services and meet the demand of those needing treatment and support. We see collaborating with dynamic organisations such as Mindway AI and Better Change as the way forward to increase the focus on responsible gambling and those who need help.”

Better Change partners with operators to deliver player protection strategies and support them on regulatory affairs.

Victoria Reed, Better Change’s founder, said: “Working with like-minded organisations is something Better Change has always prided itself on. We believe that to really impact individuals and make gambling as safe as possible for all, collaboration is key.”

Mindway AI is a Danish software company that creates tech solutions for fully automatic detection and monitoring of at-risk and problem gambling behaviour.

Rasmus Kjaergaard, Mindway AI’s chief executive, said: “We see industry collaboration between different types of organisations as a critical part of our mission to empower gambling operators to enhance player protection. This is the exact reason why we agreed to join this global network initiative, adding our sophisticated RG solutions and services to the network.”

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