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BetMGM takes GameSense responsible gambling campaign to NFL stadiums

| By Richard Mulligan
MGM Resorts and BetMGM are to promote their GameSense responsible gaming programme at nine National Football League (NFL) stadiums during the upcoming season.

Las Vegas Raiders’ Allegiant Stadium is among the venues where the gaming group is to promote its campaign. GameSense, which MGM introduced in 2017, focuses on positive and proactive conversations about how to gamble responsibly.

In addition, MGM Resorts and BetMGM have announced a commitment to spend more than $1m annually to fund a variety of responsible gaming initiatives. This includes research, advocacy, prevention, marketing and organisational support.

“This is an extraordinary moment as we work with our team partners to raise awareness about responsible gaming,” said Rhea Loney, BetMGM’s chief compliance officer.

“Throughout the season, GameSense will play a pivotal role in reminding football fans who bet, to do so responsibly.”

Safe and enjoyable experience

The campaign will also be promoted at the home of reigning champions Kansas City Chiefs as well as those of the Pittsburgh Steelers, Denver Broncos, Detroit Lions, Baltimore Ravens, New York Jets, Tennessee Titans and Arizona Cardinals. BetMGM has partnerships with all nine teams and is also an NFL authorised gambling operator.

GameSense was first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC).

Stephen Martino, senior vice-president and chief compliance officer at MGM Resorts, said: “The landscape of the gaming industry has evolved dramatically in recent years with the broad legalisation of online gambling and sports betting.

“Collaboration among operators and stakeholders is essential to ensure that responsible gaming remains a top priority. These efforts are vital to giving guests, customers, employees and companies the tools and information needed for a safe and enjoyable experience.”

The announcement comes ahead of the new NFL season, which begins on 7 September. It is also tied with this September’s American Gaming Association-backed Responsible Gaming Education Month.

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