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GiG adds responsible gambling features to data platform

| By Robert Fletcher
Gaming Innovation Group (GiG) has added in-house proprietary responsible gambling services to its GiG Data platform and also agreed a deal to power a new online casino operated by an existing partner.
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The responsible gambling features will be enabled as default as part of the GiG Data real-time data platform, allowing partners to intervene with at-risk players via actions such as direct messages in real-time.

Operators will also benefit from early detection and end-to-end lifetime monitoring capabilities for players that are likely to be vulnerable, while actions can be tailored to each partner’s needs. 

“As a continued effort to build technology that supports today’s igaming demands, we are excited to launch our proactive capabilities for player safety as part of our data platform,” GiG data director Stephen Borg said. “This initiative will support a healthier gambling environment for our partners and their players.”

Meanwhile, GiG has agreed a deal to launch a new online casino with the same ownership as an existing partner.

Neither the identity of the casino nor the partner was not disclosed, but GiG did confirm that it will provide its igaming platform as part of the deal, with the new casino to operate under a separate entity with its own licence.

The agreement is based on a revenue share model with a minimum duration of four years, with the new casino set to launch in the fourth quarter of this year.

“I am happy to sign the third new platform contract so far in 2021, with a brand coming from this reputable owner and operational outfit,” GiG chief executive Richard Brown said. Richard Brown

“I am sure the collaboration will drive success for both parties and truly enjoyable igaming experience for their customer base.”

The double announcement comes after GiG yesterday confirmed the termination of its platform agreement with an unnamed European media group, over the group’s plans to pursue a white label model instead of its own licence.

A deal had been brokered in December 2020, under which GiG agreed to share its igaming and data platform with the group in addition to other managed services.

However the media group’s insistence on using a white label licence to operate – after it had previously planned on applying for its own licence – has created a situation where the partnership was “no longer viable for either party to move forward”.

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