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Meridianbet signs up to UN responsible business initiative

| By Richard Mulligan
Meridianbet Group has become the latest gaming industry company to join a United Nations initiative that puts a focus on the development, implementation and disclosure of responsible business practices.

The Malta-headquartered B2B sports betting service provider, which operates in more than 30 countries, said it has signed up to the UN Global Compact initiative as it wants to be a champion of responsible business action across the social betting and gaming sector.

The UN Global Compact is a call to businesses to align their operations and strategies with 10 universally accepted principles in the areas of human rights, labour, environment and anti-corruption, and to take action in support of UN goals and issues embodied in the Sustainable Development Goals (SDGs).

“We are thrilled to join the UN Global Compact, as it reinforces Meridian Gaming Group’s dedication to responsible business practices and sustainable growth,” said Zoran Milosevic, chief executive of Meridian Gaming Group. “This commitment is an essential step in our ongoing journey towards positively impacting our industry and creating added value to the communities and the environment.”

Launched in 2000, the UN Global Compact is the largest corporate sustainability initiative in the world, with more than 15,000 companies and 3,800 non-business signatories based in over 160 countries and more than 69 local networks.

The European Casino Association (ECA) is among the organisations signed up to the initiative, while Betsson joined earlier this year.

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