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PlayOJO launches new responsible gambling tool

| By Robert Fletcher
Online casino and bingo operator PlayOJO has partnered with Neccton to launch a new tool designed to help customers control their gambling behaviour.

Developed in collaboration with behavioural scientists and psychologists, ‘Safe Mate’ allows users to track how much money they have deposited and wagered, as well as how long their have spent on the site over the last six months.

The tool tracks player data, detects risk patterns, changes in behaviour and flags signs of potential problem gambling, presenting players with a health score and notifies them when their habits are changing.

In addition, Safe Mate allows players to compare what they think they have spent with what they have actually spent and, if they are considered at risk, they are given personal feedback and tailored communications to help prevent problem gambling.

Safe Mate will be available to all PlayOJO customers in the UK, Spain and Sweden.

“We pride ourselves on being the fair online casino and bingo site and will continue to find new innovative methods and tools to help promote safe play for our customers,” PlayOJO head of brand Peter Bennett said.

PlayOJO has a number of other responsible gambling features in place on its website, including 24/7 support, account self-assessments, affordability checks and time limits.

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