Playtech secures inaugural GamCare B2B safer gambling accreditation

The Safer Gambling Standard is GamCare’s independent quality standard that assesses the measures businesses have put in place to protect customers from gambling-related harms, recognising companies that have player protection measures in place.

Playtech received the standard in recognition of its casino product and platform operations licensed in Great Britain, with GamCare highlighting Playtech’s new ‘Sustainable Success’ strategy and the implementation of an external Stakeholder Advisory Board as examples of good practice in relation to safer gambling. 

GamCare also praised ‘Playtech Protect’, an initiative that groups together all Playtech’s safer gambling and compliance technology, tools, services and solutions, as well as the BetBuddy product, to offer a range of solutions to the market.

“We’re extremely proud to be the first B2B business to receive GamCare’s B2B safer gambling accreditation and we are pleased that GamCare has recognised our efforts to put safer gambling at the heart of what we do,” Playtech’s senior regulatory affairs and compliance manager Richard Bayliss said.

“We know we must continue to challenge ourselves and work with others to identify and develop new products and solutions to meet the needs of customers, licensees and regulators.”

GamCare’s head of safer gambling standards Hayley Jane Smith added: “Playtech’s focus on safer gambling was tested through an in-depth review of its governance, product design, innovation and staff training as well conducting interviews with staff and management at all levels. 

“We look forward to continuing to work with Playtech on the ongoing development of its safer gambling approach and the assessment of its other B2B business operations.”

The award comes after GamCare last month published its new three-year organisational strategy, with the aim of offering universal access to support and treatment for individuals impacted by gambling-related harm.