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Sweden’s Sper welcomes Kindred as latest member

| By Robert Fletcher
Sweden’s National Gaming Industry Association (Sper) has announced Kindred Group as its latest member.
FDJ Kindred

Kindred joins other Swedish gambling operators such as ATG, Bethard, Betsson, Svenska Spekl and Paf in joining Sper’s network of members.

“Kindred wants to be part of the work together with the industry, regulatory authorities and other actors to create a healthy and safe gaming market,” Kindred interim president and CEO Nils Andén said. 

“It is important to be a locally anchored and present operator. By connecting to Sper we get the opportunity to further develop the work we have already started. We look forward to being involved and taking joint responsibility for the development of the gaming industry in Sweden.

Sper CEO Maria Wennerberg Sedigh added: “We are positive Kindred joins Sper and wants to be involved and take joint responsibility for the development in the gaming industry. The fact that Kindred joins Sper shows that the issue of a sustainable and healthy gaming industry is taken very seriously.”

Kindred commitment to responsible gambling

Kindred said membership of Sper ties in with the business’ wider commitment to responsible gambling and protecting customers from harm. Kindred’s highlighted its journey towards zero, which aims for 0% of revenue to derive from problem gambling.

In Q2, Kindred’s share of revenue from problem gambling was recorded at 3.1%, down 0.2% compared to the first quarter. The improvement effect came after interventions increased during the second quarter to 86.4%, compared to 83.0% in Q1.

Meanwhile, in Sweden, Kindred and two other leading operators – Svenska Spel and ATG – published regular figures regarding responsible gambling. 

In its latest responsible gambling figures for the six months to June 2023, Kindred said 0.5% of Swedish customers were contacted regarding potentially harmful gambling behaviours

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