NBA

Marketing & affiliates

NBA signs TAB as regional partner in Australia

20 Oct 2021 - News

Esports

Esports Entertainment Group scores new partnership with NBA’s Cavaliers

26 May 2021 - News

Marketing & affiliates

BetMGM signs Michigan basketball great Rose as brand ambassador

15 Mar 2021 - News

Marketing & affiliates

FanDuel secures partnership with Inside the NBA’s Kenny Smith

12 Mar 2021 - News

Marketing

Bally’s scores sports betting partnership with NBA

05 Mar 2021 - News

Sponsorship

Betting sponsorships worth $396.6m to US sport, research claims

03 Feb 2021 - News

Sports betting

FanDuel announces partnership with NBA legend Barkley

04 Jan 2021 - News

Sports betting

NBA extends data deals with Genius and Sportradar

29 Oct 2020 - News

Lottery

NBA to launch new lottery game with EquiLottery

20 Oct 2020 - News

Sports betting

FanDuel signs multi-year NBA agreement with Turner Sports

16 Oct 2020 - News

Sports betting

IGT customers gain access to NBA IP through new deal

15 Oct 2020 - News