Leading African operator EDITEC, whose online brands include Premier Bet, has agreed to adopt BtoBet’s sportsbook platform.
EDITEC, which also operates SBA, Guinee Games and R&S Betting, is one of the fastest growing online operators in a number of regions in Africa.
It has a presence in 20 countries and also has offices across Europe and the Middle East.
Alex Rutherford, EDITEC’s head of online, said: “We were extremely impressed by the flexibility and functionality of the BtoBet platform and look forward to an incredible partnership which will push EDITEC’s brands to the next level and give our customers a truly exciting betting experience.”
Commenting on the partnership, BtoBet chairman Alessandro Fried said: “The growing number of gamblers and the spread of mobile in Africa is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour in order to drive and manage the gaming business in the most efficient way.
“In this perspective, we are very proud to support EDITEC as a partner in Africa and to provide our technology and solutions, to increase the company’s revenues.”
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