Yggdrasil Gaming has entered into an agreement with Betfred that will link its content with bookmaker’s online offerings.
Through the direct integration, Betfred will have full access to Yggdrasil’s portfolio of slots.
The deal includes access to the recent title launches Spiña Colada and Sunny Shores.
Betfred’s decision to implement the direct integration allows the bookmaker to use Yggdrasil’s suite of in-game promotional tools, Boost, as well as its social sharing tool, Brag.
Russell Young, commercial director at Betfred.com, said: “It is our No.1 priority at Betfred to give our customers a world-class playing experience, and that means offering them the most popular games.
“Yggdrasil is one of the industry’s most talked about games suppliers, and for good reason, so we are thrilled to add these fantastic titles for our players to enjoy.
“We are particularly excited to utilise Yggdrasil’s innovative in-game promotional tools, which allow us to better engage our customers and ensure these great slots enjoy the audience they deserve.”
Fredrik Elmqvist, chief executive at Yggdrasil Gaming, said: “Betfred is renowned for providing a great gaming experience, so it is a natural home for Yggdrasil slots.
“Since securing our UK licence, it has been a key strategic aim to place our slots with the market’s most important operators, and this is another important step towards that goal. We look forward to a long and fruitful relationship with Betfred both in the UK and beyond.”
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