Enlabs completes Optibet.lv platform migration

| By Aaron Noy
Baltic-facing operator Enlabs has completed the migration of its flagship Latvian Optibet.lv site onto its new proprietary gaming platform (NPL).

Enlabs said the new platform should bring “significant product improvements and a first-class user experience” and in April said the migration should bring cost savings of around €1m (£878,180/$1.1m) anually.

“We started the development of the new gaming platform in 2017 and now we have completed our largest migration to date,” Enlabs’ chief technology officer Davit Khatiashvili said.

“Given the history of the brand and the size of the player database, the entire migration process was performed in a short time: the night between Sunday to Monday when Optibet.lv was closed.

“The effectiveness of how the team completed this challenging project is impressive. I am very happy and proud to work with such professionals and loyal employees.”

The Optibet brand in Estonia, which continues to use Enlabs’ old platform, will be migrated in November, while its dot.com operations were migrated in November 2019.

Enlabs chief executive George Ustinov said operating on a proprietary platform would give Enlabs much more control over the Optibet brand.

“Enlabs delivered its promise to all customers in Latvia – Optibet is now greatly improved, faster and even more entertaining,” Ustinov said. “The migration was carried out in a professional and controlled manner. Overall, a brilliant effort by our technical team with strong support from the entire organization.

“What we have now implemented is an important milestone in Enlab’s development. We have full control over our future with modern and proven technology as a backbone for almost our entire business.”

The Optibet brand in Estonia, which continues to use Enlabs’ old platform, will be migrated in November. Its .com operations were migrated in November 2019.

Earlier this year, all online gambling in Latvia was temporarily banned as part of a series of restrictions due to the outbreak of the novel coronavirus (Covid-19). Despite the suspension, Enlabs’ revenue for the first half of 2020 grew by 30.5% from €14.1m last year, while adjusted profit for the period increased 51.5%, from €3.1m to €4.7m.

Today (22 October), Enlabs also made an offer to acquire all remaining shares in Global Gaming, in a deal that values the business at SEK450m (£39.8m/€43.2m/$50.6m). Enlabs currently holds a 66.70% stake in the Ninja Caisno operator.

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