Gaming Realms links up with Health Lottery

Gaming Realms has entered into a long-term partnership with the Health Lottery in the UK.

The agreement will be based on revenue share, with Gaming Realms to become an instant game partner to the Health Lottery, according to ShareCast News.

Gaming Realms will also support both the development and launch of ‘Health Games’, a new B2C gaming website based on its proprietary gaming platform.

Operated by the Northern & Shell Media Group, the Health Lottery has hundreds of thousands of weekly customers across retail and online.

Yakir Firestane, director of gaming at Northern & Shell, said: “Gaming Realms has been one of our trusted partners for almost two years, delivering exceptional results, well above the targets.

“As such, it was only natural for us to approach them when we decided to develop a new gaming site under the Health Lottery brand.”

Patrick Southon, chief executive of Gaming Realms, added: “Gaming Realms has already successfully collaborated with Northern & Shell with the development of the Expresswins and Starwins gaming sites for The Daily Star and Daily Express brands, so the company is delighted to be further developing its relationship and becoming a partner to the Health Lottery.”

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