Strike Games will use GiG’s player account management (PAM) and front-end content management system (CMS) technologies to expand to a number of international and emerging markets.
“With the strength in our solutions and our strong geographical footprint expansion, I am particularly pleased with the potential of brands such as Strike, combining with our technology, as we continue to push innovation and drive opportunity for the brands we power,” said GiG chief executive Richard Brown.
The agreement is set to last for an initial period of five years.
“Strike Games is incredibly excited to commence a partnership with GiG,” said James Pound, director at Strike Games. “The team had a precise vision for what Strike would need to present to the market to be successful, and to provide a world class gaming experience, understanding that GiG technology was what was required.
“The market and its consumers expect a higher standard and a better service of which this partnership will be able to deliver on. We are looking forward to developing something amazing and launching a truly new age igaming platform.”
Earlier this month, GiG reported another quarter of record-breaking revenue. Revenue for the three months to 30 September grew by 35.5% compared to Q3 2021.
Growth was driven by the ongoing growth of its affiliate business and a strong showing from the technology operation, which has been aided by the acquisition of sportsbook technology provider Sportnco.