GVC adds IWG content to games portfolio

Instant win games company IWG has agreed a deal to provide its content to GVC.

IWG will supply its full selection of instant-win games to GVC via its own remote game server.

GVC will roll out IWG content across its portfolio of brands.

“This is an exciting time for IWG; instant win games have been hugely successful in the lottery space for years and there is massive potential for commercial brands to capitalise on this fast-growing product vertical,” IWG chief executive Rhydian Fisher said.

Liron Snir, chief product officer at GVC, added: “We are constantly working at improving the experience for our players by offering them new and exciting products.

“IWG have a unique range of immersive and engaging instant win games, as well as a fresh approach to creating captivating online scratch cards.

“Taken together we believe this new games line will have real appeal to our customers.”

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