GVC secures content deals with Microgaming and iSoftBet

GVC has entered into content partnerships with major suppliers Microgaming and iSoftBet.

Prima Networks, powered by Microgaming, will provide GVC with the Quickfire product suite, with more than 50 games to go live on GVC brands bwin, PartyCasino and PartyPoker in Belgium, Bulgaria and Spain.

The company has also signed a multi-year agreement that will see iSoftBet provide its subsidiaries with more than 40 HTML5 and Flash slot games. Brands such as bwin, Sportingbet, CasinoClub and partycasino, in dotcom and a number of regulated markets including Spain and Italy will offer iSoftBet titles such as '24' and 'Platoon'.

Michael Probert, head of business development at iSoftBet, said: “Our partnership with GVC will definitely help us grow even further in regulated markets.

“We are already approved and certified in the UK, Belgium, Portugal and Romania amongst others, and knowing the fact that both organisations share the same vision of delivering world-class content, we're very excited to get started.”

Speaking about the deals, GVC chief product officer Liron Snir said: “This is an important step in fulfilling our vision to transform our casino offer to one that is best-in-class. It is particularly pleasing that players in growing regulated markets such as Spain and Italy will now have access through our sites to the fantastic content iSoftBet has developed.

“Signing a marquee name like Microgaming is a major boost to our positioning in these key strategic territories and is transformative to our casino portfolio.”

Loraine Schoevers, director of Prima Networks, added: “Building on our extensive work with other operators in these jurisdictions, this is an exciting development for all concerned, not least the players, who will soon be able to enjoy a more diverse selection of quality online slot games.”

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