Ladbrokes enhances portfolio with Core Gaming deal
Core Gaming has struck a deal to supply Ladbrokes with a range of new HTML5 desktop games.
The launch will begin this week with the roll-out of ‘Reel Force 5’, which will be made available to players via the Ladbrokes Games website,
The 25-line slot features a superhero theme as well as a range of bonuses that will allow players to win larger prizes.
“This deal will further strengthen our position on-line and fits in with our strategy to work with best-of-breed suppliers,” head of product and commercial for Ladbrokes Digital, Richard Poole, said.
“Core Gaming come with a fantastic pedigree in HTML5 development and our deal with Core Gaming puts us in a great position in the market for new game delivery.
“Ladbrokes have some exciting games lined up for 2016 and look forward to growing our relationship with a company that has such an exciting future as Core Gaming.”
Justin Chamberlain, chief executive of Core Gaming, added: “This is a fantastic development for us and, we believe, for Ladbrokes.
“We are delighted to be providing them with our market-leading games, and are confident that our content can give their impressive digital growth an extra boost.”
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