Ladbrokes rolls out Inspired Gaming content
Ladbrokes has become the latest major brand to launch content from Inspired Gaming Group.
The bookmaker will deploy Inspired’s premium mobile content to its customers via the company’s Virgo RGS.
Ladbrokes will also launch Inspired’s on-demand virtuals products such as ‘Rush Football Live’.
“Ladbrokes has a long-standing relationship with Inspired in the virtual sports market and we're delighted to be expanding this further by adding Inspired’s innovative HTLM5 games to our product portfolio,” Ladbrokes’ head of product and commercial Richard Poole said.
“Inspired’s RGS offers an efficient deployment solution, so this fits with our strategy to offer customers a wide variety of best-in-class games on a regular basis.”
Last week, Paddy Power also agreed to expand its virtual sports partnership with Inspired.
Lucy Buckley, managing director mobile at Inspired, added: “Inspired is excited to announce that Ladbrokes will be expanding its product offering to include premium interactive content from Inspired.
“The Virgo RGS has been built with ease of integration in mind, and I have no doubt that the benefits of this system will be evident from the go live.”
Related article: Inspired extends virtual sports deal with Paddy Power