NetEnt pens retail deal with Paddy Power

NetEnt has secured a retail-focused agreement to licence gaming content to Paddy Power.

The deal, which extends an existing online business partnership between the two companies, will cover land-based gaming machines in Paddy Power shops across the UK.

Paddy Power has 339 Licensed Betting Offices in the UK, with more than 1,300 gaming machines.

Enrico Bradamante, chief of European market operations and managing director of NetEnt Malta, said: “I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops.

“I am confident that their players will enjoy our thrilling, award-winning games.”

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