Newgioco unveils new Artificial Intelligence technology
Newgioco Group has this week launched ‘Chatbot’, the first phase of its Artificial Intelligence (AI) technology.
Incorporated into its ELYS betting platform by Odissea, Chatbot uses customised pattern recognition and machine-learning algorithms to determine the relevant features of customer interactions and to develop a customer betting profile.
Chatbot is able to learn quantitative relationships between betting odds to automatically create play options for customers.
Newgioco plans to phase in Chatbot for automated odds determination across multiple events.
“With Chatbot, we have developed a machine-learning engine for ELYS that automatically learns from previous customer behaviour and could autosuggest the most effective play for our customers,” Newgioco chief technology officer Luca Pasquini said.
“ELYS now learns to model betting patterns and probabilities related to the player's historical behaviours, while requiring minimal upfront preparation or user interaction.
“We believe that both the cost and time savings for customer acquisition from this breakthrough technology will be immediately realised.”
Michele Ciavarella, chairman and chief executive of Newgioco, added: “With many more challenging in-game sports betting events being offered, customers are demanding useful, sophisticated applications and highly entertaining experiences from their sports-betting provider.
“These customer-centred technology demands are driving Newgioco's 2018 product code programming initiatives.”
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