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Betsson extends Paysafe partnership into US with Colorado launch

| By Robert Fletcher
Betsson has expanded its partnership with specialised payments platform Paysafe into the US, beginning with Colorado following the recent launch of its sportsbook in the state.
LSports granted Colorado betting licence

The operator last month announced the roll-out of its mobile sportsbook app product under the Betsafe brand in Colorado, via a partnership with Dostal Alley.

The extended agreement will mean Paysafe will now facilitate players’ online credit and debit card deposits in the state.

The Paysafe integration will also offer players a selection of alternative payment methods such as Paysafe’s Skrill USA digital wallet and both the Paysafecard or Paysafecash e-cash solutions.

Betsson’s partnership with Paysafe stretches back 15 years, with the two businesses having worked together since 2007.

“At Betsson, the customer is at the core of everything we do; we aim to make the entire journey on our brands as smooth and convenient as possible, including their deposit and payout experiences,” Betsson’s managing director for the US, Marina Bogard, said.

“As they have done in other markets, we are confident that Paysafe’s payment solutions will be able to support us with all our needs to achieve our goals.”

Paysafe’s chief executive for North America igaming, Zak Cutler, added: “We have a proven track record facilitating payments for Betsson brands and their players in multiple European and global markets, and we’re confident that we’ll play an equally important customer acquisition and retention role for the operator in Colorado and beyond.”

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