Kindred partners with payments provider MuchBetter

| By Conor Mulheir
MuchBetter, an online, offline and contactless payments provider operated by MIR Limited UK, has formed a new global payments partnership with Unibet operator, Kindred Group.

Through the agreement, the MuchBetter payment app will be made available to players across all Kindred brands, starting with Unibet, Bingo.com and Maria Casino.

MuchBetter said it was selected by Kindred due to its user experience, security features and low transaction fees, and because the operator needed a payment partner that could help it navigate complex regulatory requirements in Europe and North America.

The payments provider said it charges fees based on a player’s net deposits over a month, rather than charging for every transaction in and out of a player’s account.

It said that this significantly reduces transfer fees, especially for VIP players, and was a key consideration for Kindred. MuchBetter also said Kindred saw growing demand for the payment option among its user base.

“We set up MuchBetter to meet the needs of operators and players alike,” said MuchBetter’s founder and chief executive, Israel Rosenthal.

“To hear that Kindred players specifically requested MuchBetter as a new payment option is testament to our growing reputation in the industry among players.”

Phaedra Debattista, Kindred Group’s senior payments solutions manager, added: “We are committed to offering players a better and safer way to gamble. We listened to our players and chose MuchBetter as a new payment partner for its seamless and secure user experience.”

“MuchBetter’s regulatory expertise in our key regions and unique commercial model were also important considerations, and where the team has been incredibly helpful already.”

Results published in February showed that Kindred Group had seen full-year revenue surpass £1bn in 2020, after experiencing new highs in active customers and significant growth in new markets.

Full year revenue grew 23.9% to £1.13bn, with casino, poker and other gaming making up the majority at £642.1m.

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