“Complex, fragmented, and constantly evolving”: How PayConsult are improving payment system bottlenecks
What inspired you to start PayConsult, and what gap were you aiming to fill in the payments industry?
Gil Tal: After working closely with several large operators and platforms, I realised that many merchants struggle with their payment infrastructure and set-up, not because they lack ambition, but because the space is complex, fragmented and constantly evolving.
I have founded PayConsult to provide a practical, hands-on partner that could simplify the payment journey. Whether it’s PSP onboarding, negotiating better terms, or scaling into new markets, we help merchants grow without being slowed down by payment bottlenecks.
PayConsult works with both B2B and B2C operators. How do your services adapt to different business models?
Great question – and it’s part of what makes our work interesting. For B2C merchants, we focus heavily on optimizing conversion, reducing friction in checkout, and securing better rates. On the B2B side, like platforms, aggregators, or white-label providers, we often act as an extension of their product and compliance teams, helping them align PSPs across multiple jurisdictions and client types. The foundation is the same: strategic advice and hands-on execution.
You often help operators migrate from white label to turnkey models. What makes that transition so complex, and how do you support it?
Moving from a white-label setup to a turnkey model is a big step. Suddenly, you’re responsible for things like licensing, compliance and your own payment infrastructure. That’s where we come in. We manage the full PSP onboarding process, handle commercial negotiations and take care of everything from configuring platforms like PaymentIQ to testing and going live. Our job is to make sure the transition is smooth and fast, without any friction – so players don’t even notice the change when they deposit or withdraw.
What do you believe truly sets PayConsult apart from other consultants or internal hires?
We’re hands on. We don’t just advise – we execute. Unlike an internal hire, our clients benefit from our broad market knowledge, established PSP relationships, and the ability to move fast without the overhead. And unlike larger agencies, we’re personal, flexible, and deeply embedded in the payments’ ecosystem. We’re not here to sell generic strategies; we deliver tailored, cost-effective solutions that scale.
Many payment agents simply make the introduction between the merchant and the PSP and step away – we go much further. We help match our clients with the best PSP option for their specific needs and guide them through the entire onboarding process – from first contact to full go-live. And we don’t stop there; we continue working closely with the PSP even after launch to ensure everything runs smoothly and issues are quickly resolved.
We understand all the details and potential roadblocks involved in onboarding, and for merchants without prior experience, it can be frustrating and time-consuming. That’s why we manage it all, end-to-end, so our clients can focus on growing their business.
Looking ahead, what’s your vision for PayConsult and how do you see the payment landscape evolving?
Our vision is to become the go-to payments advisor for digital businesses especially in fast-growing sectors like igaming, fintech, and cross-border ecommerce. Payments are no longer just operational: they’re strategic. Merchants who treat payments as a growth engine, not a cost centre, will outperform. We’re here to help them do exactly that – smarter, faster, and globally.