Light & Wonder and iGaming Business Launch Video Series Spotlighting Operator Collaboration

The series opens with three operators, two in France and one in Belgium, sharing how specific Light & Wonder games are engaging their audiences and elevating the player experience. An official trailer is now live on the iGaming Business platform, with full interviews to follow throughout the summer.

From player behaviour to the power of nostalgia, the interviews explore what’s driving performance today. Jean-Marc Laperrousaz, Slot Manager at Circus Casino Resort Namur in Belgium, notes the immersive quality of Lion Link, saying: “Players today are seeking a more immersive and interactive experience.” Arnaud Mandret, General Manager at Kasino Vannes, notes the “playful appeal” and “elaborate design” of Huff N’ Puff Money Mansion. And at Kasino Larmor Plage, Director General Emmanuel Briand shares how Huff N’ Even More Puff has become a player favourite: “A new way of appealing to the player through nostalgia is really resonating with them.”

The series also highlights the importance of supplier-operator relationships and the power behind data.

“Establishing credibility and consistency is essential to delivering long-term value,” a Light & Wonder spokesperson said. “We aim to be a reliable resource, offering guidance on game selection, configuration, and floor strategy, with transparency and a shared focus on success.”

“We also contribute deep player insights and trend forecasting, while casinos provide valuable input that informs game development and innovation,” the spokesperson added. “Where trust exists, there’s greater room for creativity, customization, and stronger results.”

The series continues rolling out on the iGaming Business platform, offering a behind-the-scenes look at how meaningful industry relationships fuel next-level entertainment.