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Pitch ICE deadline approaches for startups

| By Zak Thomas-Akoo
Clarion Gaming has reminded startups to submit Pitch ICE entries before the application process for new entrants closes on Thursday 8 December.
ASA Gary Neville

The programme offers 14 gaming entrepreneurs the opportunity to demonstrate their solutions and products to an audience of industry investors and visitors attending ICE London.

Gaming sector startups interested in participating have to submit an entry and two-minute video to be part of the 2023 Pitch ICE initiative.

Pitch ICE voting

Voting will be available to the industry, with each individual casting up to 10 votes for the companies they would wish to see pitch at ICE 2023. Once public voting closes, the finalists will be selected by a panel of industry professionals.

The successful companies will secure a free-of-charge pod on the Pitch ICE Pavilion for the three days of the show, as well the opportunity to take to the Pitch ICE stage and explain their concepts to potential investors at a dedicated time.

“Clarion Gaming has a proud track-record of promoting start-up businesses by using the influence of its brands to help make the connections that all businesses need,” said ICE London event director Andy Ventris.

“In fact, we have been providing start-ups with a gateway to industry investors and strategic partners since 2009, with many securing important investments and acquisition partners as a direct result of their pitch presentations.”

Ventris outlined that the start-ups must be at a certain level of development for them to qualify for the scheme.

“Pitch ICE is for new companies that are beyond the ‘concept phase’. There must be a demonstrable product and we are looking for propositions that are built on solid technology and that are scalable. Pitch ICE is about recognising the extraordinary entrepreneurial talent that exists within this industry and helping them on their journey.”

ICE London will be open from the 7-9 February, at ExCeL London. It is the biggest B2B gambling industry event in the world and features games creators, distributors, operators, retailers, innovators, trade associations, strategic bodies and regulators – representing every gaming vertical.

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