PlayOJO to go live in Sweden

PlayOJO has rolled out its online casino offering to consumers in Sweden.

To celebrate the launch, PlayOJO will offer new customers one free spin on slot games for every SEK10 (€1/$1.25) deposited, up to a maximum of 50 spins.

Swedish players will also benefit from access to the OJOplus rewards program, through which customers can claim money back on each wager.

PlayOJO has supported the launch with a multi-million-SEK television and online advertising campaign.

Ohad Narkis of PlayOJO, said: “There has been a 22% drop in the number of Swedish players accessing online gambling products over this past 12 months; the main reason for this is a lack of trust in the operators behind the sites.

“Here at PlayOJO we put the player first; there are no dodgy upfront bonuses with massive wagering requirements, or complex terms and conditions you can’t get your head around.

“We are fair, honest and transparent – what you see is what you get, and that’s what players expect.

“We believe this approach will be hugely popular with players in Sweden, and we hope to encourage those that have taken a step away from gambling products to return to the games they love, but in an environment they trust.”

The move comes after PlayOJO also recently expanded its service offering into the Danish market.

Related article: PlayOJO expands into Denmark