Home > Tech & innovation > Red Tiger partners Hero Gaming for Swedish market push

Red Tiger partners Hero Gaming for Swedish market push

| By iGB Editorial Team
Content will go live across the Casino Heroes, CasiTabi, Betser, and Speedy Casino brands

Red Tiger Gaming is to supply its content to Hero Gaming through content partnership to capitalise on the re-regulation of the Swedish gambling market.

The casino game developer will now supply a selection of its content to Hero Gaming brands Casino Heroes, CasiTabi, Betser, and Speedy Casino.

The operator is licensed by the Malta Gaming Authority, and is likely to be among the applicants for a Swedish iGaming licence.

Tomas Backman, Hero Gaming CEO, said: “Red Tiger Gaming’s products are among the most popular in the industry and we’re very excited about offering them to our players for the first time.”

Gavin Hamilton, chief executive of Red Tiger, added that the timing of the new deal is particularly important, given that the re-regulated Swedish market will launch on January 1.

“We’re looking forward to working with them in Sweden next year and building a long-term partnership with their casinos in other regulated markets around the world,” he said.

Red Tiger has customers in various regions around the world, and has already been licensed in the UK, Isle of Man, Denmark, Italy and Spain. Last month, the company was also awarded new licences in both Alderney and Malta.

Ahead of January’s re-launch, Swedish national regulator the Lotteriinspektionen has issued a number of licences to gambling companies. Svenska Spel, LeoVegas, Kindred Group and Betsson were among the first batch of licencees.

Global Gaming, VideoSlots, The Stars Group, Betway, MRG and Bethard have also been awarded licences in recent weeks.

Last month, it was revealed that unlicensed operators are continuing to thrive in Sweden, despite re-regulation efforts. Gross gaming revenue from companies without a licence hit SEK4.5bn (£395m/€439.2m/$495.8m) in the first three quarters of 2018, up 12.4% on the same period last year.

In comparison, collective revenue from licensed operators dropped 2.4% year-on-year to SEK12.2bn, with total revenue in the nine-month period up 1.2% to SEK16.8bn.

Subscribe to the iGaming newsletter