SBTech powers Get’s Bet in Romania

SBTech has expanded its reach in Romania through the online and retail launch of operator Get’s Bet.

SBTech will provide its pre-match and live sports coverage and casino product to the Romanian operator’s online service.

Get’s Bet, whose retail launch will also go live with SBTech in the coming weeks, will benefit from a customised API solution for customer and transaction details allowing it to streamline the player management process across the board.

Speaking to iGamingBusiness, Andrew Cochrane, chief commercial officer at SBTech, said: “The launch of Get’s Bet is significant because it not only strengthens SBTech’s position in Romania, it also marks another entry into a regulated market for one of our operators.

“SBTech’s retail solution is due to go live across Get’s Bet’s 500-strong retail outlets in the coming weeks, which will integrate retail cash and voucher processing, unifying the user experience and improving efficiency for deposits and withdrawals.

“This activity once again shows that SBTech is the leading supplier for omni-channel and regulated markets, where our products offer seamless integration and bring together powerful igaming technology and responsible gambling controls.” 

Get’s Bet has an aggressive growth strategy for its home market and will look to benefit from SBTech’s real-time 360˚ analytics, round-the-clock operational support, superior reporting protocols, integrations with key ERP and CRM systems and cross-promotional capabilities.

The launch with Get’s Bet comes just days after Polish sports betting operator Etoto followed up on the launch of its new retail offering by going live with SBTech’s gaming platform.

Cristian Roman, chief executive of Get’s Bet, said: “SBTech’s industry-best sports betting product is now set to help us achieve our ambitious goals.

“The breadth and depth of the sportsbook will provide us with genuine competitive edge, while the strength and configurability of the back office will enable us to rapidly scale the business by taking advantage of ingenious cross-selling techniques to unify the sports and casino experiences.”

Related article: Poland’s Etoto launches with SBTech