Bally’s appoints new member to Snipp board

Marketing technology provider, Snipp Interactive, announced today that Adi Dhandania has been tapped to join the company’s board of directors. Bally’s Corporation nominated Dhandania after investing $5 million in Snipp in April of this year.

“In nominating Adi to our board, Bally’s Corporation continues to demonstrate its support and commitment to the ongoing commercial relationship between the two companies,” said Atul Sabharwal, Snipp chief executive & founder.

“We look forward to building a long standing and mutually beneficial relationship with Bally’s Corporation.”

Previously Dhandhania was the chief operating officer for North America at Bally’s Interactive where he gained experience in the gaming and technology industries. Snipp said it hopes he will bring expertise in corporate strategy, M&A and business operations to the company’s board.  

Additionally, Tom Burgess has also been chosen as president of SnippMedia, a new division of the company that will work in the payments media network. Burgess will be moving on from his role as Snipp director to become a member of executive management as well as scale his new division.

“We would like to thank Tom for his service to the board over the last three years and we welcome him to our executive team to spearhead the launch of our latest offering, SnippMedia” said Sabharwal.

“Client media budgets are a multiple of their current spend on the programme execution, which means we have a real opportunity to rapidly grow our average campaign size and overall revenues as we scale this offering. Tom’s deep experience in this space and long standing relationship with Snipp makes him the perfect candidate to lead this effort.”