Unibet and Commologic launch pool betting game

Unibet has expanded its service offering with the launch of BetUP Instant, the latest product from Commologic.

The service combines the features of BetUP in-play tournaments with an instant-win moment, allowing players to place instant bets on every BetUP round and boost winnings.

Unibet will now be able to offer up to 30 additional betting opportunities every football match, while players can join a BetUP instant game without a BetUP ticket, if they are behind on the core game or missed the start.

BetUP Instant will be made available across Unibet’s desktop, mobile and tablet platforms.

“BetUP Instant satisfies customer demand for an instant gaming experience within the longer engagement of the game,” Unibet head of sports Erik Bäcklund said.

“We have seen BetUP work well in parallel to our in-play product and we hope BetUP Instant should make the product stickier, increase revenues, and educate the mores casual customers to bet in-play.”

Tamir Berler, chief executive of Commologic, added: “BetUP Instant now allows for a fan engagement experience at any time of the game.

“We are learning together with our partners and delighted they are backing the evolutions of our products.”

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