The arrangement will see the UK-based brand use the Income Access affiliate marketing platform as well as its affiliate management services.
The Pools affiliate programme will provide marketing partners with access to a multi-channel tracking and reporting solution.
Affiliates promoting The Pools will also benefit from a dedicated Income Access affiliate manager who will be available to assist with creative assets and marketing campaigns.
In addition, affiliates will have the chance to earn up to 35% revenue share.
“We have been growing digitally, inventing new games for new audiences, while remaining faithful to our heritage,” The Pools marketing manager Andrea Foley said. “Following the launch of The Pools as our new sports betting and casino site along with a mobile app we have joined with Income Access to offer our marketing partners best-in-class reporting, marketing assets, and dedicated support for our new affiliate programme.”
Tara Wilson, chief operating officer at Income Access, added: “The Pools is an exciting brand with an incredibly rich history and we have seen that as the market continues to evolve, so does the brand.
“By bringing together our team of dedicated affiliate marketing experts with The Pools’ all-inclusive suite of products, we aim to further the company’s acquisition efforts and contribute to the brand’s long-term success.”