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Winning after the World Cup: How operators can turn new bettors into long-term customers
While the FIFA World Cup 2026 is creating unprecedented opportunities for operators to acquire new customers, retaining them after the tournament’s conclusion may prove the bigger challenge. Dimi Katsavelis, senior client partner at Sportradar, explains how smarter CRM, personalisation and cross-sell strategies can turn event-driven bettors into long-term customers.
By Richard Mulligan
- Interviews
