Veikkaus launches new Fennica Gaming B2B subsidiary

| By Robert Fletcher
Finnish monopoly operator Veikkaus has announced the launch of Fennica Gaming, its new international business-to-business subsidiary.

Fennica Gaming will primarily focus on providing games services and products to corporate customers in markets around the world. 

The launch was made possible after Finland earlier this year adopted a new Lotteries Act, which enabled Veikkaus to expand its business and launch international B2B operations.

“The long and thorough preparations are now over, and we have launched the new business operations,” Fennica Gaming managing director Timo Kiiskinen said. “We are living historic moments in our industry. The new company enables us to commercialise the gambling industry expertise that we have in Finland.”

Fennica Gaming has already signed its first contract with Lotteries Entertainment Innovation Alliance, a joint venture launched last year by Veikkaus in collaborating with Denmark’s Danske Lotteri Spil, Française des Jeux in France and Norway-facing Norsk Tipping.

Norsk Tipping has since gone line with Fennica Gaming content, while games are also now accessible through Svenska Spel in Sweden.

“We are building up a new portfolio of games in an entertainment category we call Yezz, and the games from Fennica with innovative game play, modern Scandinavian design and interesting game logic are an important addition to this portfolio,” Norsk Tipping’s head of gaming Hans Erland Ringsvold said.

“This initiative supports our endeavours to encourage our players to adopt games involving lower risks of generating problematic player behaviour. It is, as such, also one of Norsk Tipping’s many effective measures to promote responsible gaming.”

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