W88 adds Leicester City to sponsorship portfolio

Online gaming company W88 has agreed a partnership with English Premier League football club Leicester City.

W88 will serve as the team’s official betting partner for the 2018-19 and 2019-20 seasons.

The company will be able to use the club’s brand in its marketing activities, as well as work with Leicester players to develop various content.

The deal, brokered by the Lagardère Sports agency, will also give W88 branding exposure on pitch-side LED advertising screens inside the team’s stadium.

A W88 spokesperson said: “We are confident that our partnership with Leicester City will allow us to bring football fans and customers in Asia closer to the club, and we look forward to engaging with them to build lasting relationships.”

The deal comes after W88 earlier this month also announced a partnership with Wolverhampton Wanderers, which won promotion to the Premier League last season.

W88 will serve as the team’s main front-of-shirt sponsor for the 2018-19 and 2019-20 seasons.

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