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Why Africa is different: What sets iGaming’s new growth region apart?

June 18th 2026 @ 00:00
Africa Alea webinar graphic

In this webinar our panel outlines what sets Africa apart in terms of opportunity and discusses what lessons can be learned from other growth regions.

The iGaming industry moves fast. Operators are constantly looking for the next growth region and Africa may soon claim Latin America’s title as gambling’s next big thing.

African gambling boasts massive populations in key markets, rapidly proliferating tech infrastructure and a growing number of regulated jurisdictions. This creates optimal conditions for gambling expansion.

Meet our speakers

This webinar, presented in partnership with Alea, is now available on-demand. Sign up below for access to the full discussion.

But gambling in Africa presents unique operational challenges as well as opportunities. It is a region hosting multiple markets. Operators’ successful entry strategies therefore reflect local player preferences, supported by optimised technology solutions.

This webinar, presented by Alea, takes a candid look at what sets Africa apart in terms of opportunity. A panel of local market leaders explain what lessons can be learned from other growth regions, while also sharing their experiences of the operational challenges facing their businesses.

Panellists will be challenged on how to approach African iGaming markets ‘correctly’. They will cover everything from where operators are seeing the strongest growth to what it takes to succeed in emerging territories.

The panel

iGB’s Emerging Markets Editor Kyle Goldsmith hosts the session featuring:
Fiona Munyana, Head of Digital Operations, Elephant Bet
Gail Odgers, Head of Marketing, Virgin Bet South Africa
John Mutua, Chief Executive Officer, Association of Gaming Operators of Kenya
Ramon Glieneke, Chief Operating Officer, Alea