The live video notification function will automatically create live video highlights from the WSC Sports machine-learning platform, delivering media to customers’ mobile app via push notifications.
As short event clips are delivered in real-time, WSC Sports and Sportradar said that this will encourage both active and inactive users to view and engage with the app.
The proprietary WSC Sports AI platform creates personalised automated highlights for 17 different sports for over 150 leagues and broadcast partners around the world.
The Live Video Notification service will feature content from Sportradar’s portfolio of media rights, which includes top-tier football competitions from Europe, Latin America and Asia, as well tennis and basketball events.
WSC Sports and Sportradar added that this will be the first in a full suite of products that they will co-develop, with new in-app integrations and other video-based features also set to be released.
“We are thrilled to work with an industry leader like Sportradar and look forward to building out a full portfolio of engaging products that will help betting operators differentiate themselves with personalised content while better utilizing streaming rights,” WSC Sports’ head of betting Yuval Benyamini said.
“Live video notification offers users a unique experience that delivers videos of in-game action directly to mobile phones in near real time – creating an entirely new way to engage and experience the action.”
Sportradar’s global director of video and streaming products Patrick Mostboeck added: “As the market is continually moving forward, we are constantly looking to provide our clients with new and innovative ways to engage with fans.
“Live video notification is a game changer, providing top quality video highlights in near real-time to deliver a higher betting conversion through this new and unrivalled fan engagement feature.”