Marketing

188Bet scores new Asia-facing partnership with Bundesliga’s Werder Bremen

| By Robert Fletcher
Asia-facing online gambling operator 188Bet has entered into a partnership with German Bundesliga football club Werder Bremen.

The two-year deal will see 188Bet’s logo appear on the sleeves of players’ shirts during all Bundesliga and DFB-Pokal cup matches.

188Bet will also work with Werder Bremen’s to engage with Asian fans, with this to include the creation of branded digital content using the club’s crest, players and the team’s Weserstadion home ground.

In addition, the 188Bet logo will appear on LED boards inside Weserstadion, as well as on match day interview backdrops and social media channels in Asia.

“188Bet are a well-established and forward thinking company, which is an important addition to our partnership roster,” Werder Bremen chief executive Klaus Filbry said.

“They are an exciting brand that aims to bring together the sports betting audience in Asia and we are tremendously proud to be part of this journey.”

188Bet managing director Nigel Singer added: “At 188Bet, we recognise the importance of football to our customers, in particular interest in the Bundesliga. Over the next two years, 188Bet looks forward to a successful partnership with Werder Bremen.”

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