Kiron Interactive confirms virtual sports link-up with Betinvest

Kiron Interactive has agreed a deal to begin providing its virtual sports products to fellow supplier Betinvest.

Under the agreement, Kiron’s portfolio of games will be rolled out to Betinvest’s sports betting clients on a single wallet, omni-channel basis.

Kiron will utilise its ‘Betman’ online and retail game servers to deliver games to Betinvest’s customers in Eastern Europe, Africa and Latin America.

“Kiron’s games are a great addition to our platform and will offer our customers and their players even more choice in this increasingly important vertical,” Betinvest chief operating officer Sergei Efimenko said.

“The seamless integration into Betman will ensure they will be able to plug their games in straight away to both drive additional spend and improve retention rates.”

Steven Spartinos, co-chief executive of Kiron, added: “Betinvest have a number of customers, particularly in the CIS, who we believe will benefit from the deployment of a cost-effective yet premium virtuals product.”

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