Just For The Win to launch through Quickfire

Startup studio Just For The Win (JFTW) has signed a deal to distribute its games through Microgaming’s Quickfire platform before actually launching any content to market.

The Sweden-based developer was founded earlier this year by a team that has more than 40 years of combined experience within the online gaming sector.

Led by chief executive and co-founder Johan Persson, the former chief product officer at LeoVegas, the company said it will “deliver fun and immersive casino games, complemented by unique mathematical features, with a focus on a high quality player experiences”.

Persson said: “We are looking forward to working closely with Microgaming and the Quickfire team over the coming years as we head on an exciting adventure. With an unmatched distribution network and a highly knowledgeable team, we see Microgaming as the perfect companion for us to grow and establish ourselves in the busy online gaming market.”

Through the agreement with Quickfire, the studio will be able to distribute its gaming content to the more than 400 brands.

JFTW content is expected to go live in 2017, with Quickfire encouraged by its executive team’s track record.

Tom Chamberlain, head of Quickfire, said: “Just For the Win is a new game studio with plenty of industry knowhow. We are eagerly awaiting their game launches as we believe they will bring top quality casino games to the Quickfire platform and our operators.”

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