GiG brings in Elfersy as CCO of platform and sportsbook

In his new role, Elfersy will work the sales and commercial team to further extend the reach of GiG’s technology and pursue opportunities in regulated markets around the world.

Elfersy joins GiG after six months as chief executive of OXTech Group, before which he was also CEO of Impala Digital for a year.

Prior to this, Elfersy spent 12 and a half years with 888, first as its business development manager before going on to become business development director and later vice-president of business development.

Elfersy spent two years as a board member at Come2Play while he also worked in a number of roles for JPMorgan Chase, T-Mobile UK, CenturyLink, the US Department of Commerce and the US Defence Logistics Agency. 

“I’ve been really impressed by GiG’s strategic growth and development as a top tier B2B provider in recent years,” Elfersy said. “With their market agility, unrivalled regulated omnichannel portfolio and full stack of proven products and services, I’m super-excited to be joining Richard and the all-star team at GiG to help drive and accelerate growth across the global igaming and sports betting space.”

GiG chief executive Richard Brown added: “We have a continued emphasis on improvement as an operating principle at GiG. Given the business’ strong position within diverse and high value areas of the B2B supply chain in the igaming and sports betting industry, the appointment of someone of Marcel’s calibre and experience is a significant step forward for leveraging our full potential, as we enter 2023 with real excitement.”