Catena Media acquires affiliate assets from US founders

iGaming marketing company Catena Media has acquired websites and other affiliate-related assets from three separate US founders.

The total upfront purchase price will amount to $15 million (€14.3 million), 25% of which will be settled with 440,669 new shares in Catena.

The acquisitions will enable Catena to add three new verticals to its business, with the firm’s poker arm to have support from websites that target esports and daily fantasy sports.

Catena said the assets will bring an additional $1 million in revenue per quarter, with this stemming from licensed operators in the US states of New Jersey and Nevada.

In addition to affiliate assets targeting the two state, Catena Media will take on a range of assets that are expected to generate significant revenues, should other US states re-regulate online gaming.

Robert Andersson, chief executive of Catena, said: “We are very excited about this opportunity, which will not only see Catena Media becoming the largest regulated casino affiliate in the US, but also puts us in pole position to take advantage of further re-regulation in what has the potential to become the world’s largest iGaming market.

“This is an important step in realising our vision to become the world´s No.1 provider of high value iGaming leads.”

Related article: Catena acquires Casinouk.com for £10.6m