Ladbrokes Coral, Kindred sign with Football DataCo

Ladbrokes Coral and Kindred Group have become the latest major operators to secure partnerships with Football DataCo.

Both companies have signed long-term data usage licence agreements to begin using matchday data for all English Premier League, English Football League and Scottish Professional Football League matches.

The deals will cover the use of data across digital channels, as well as in retail for Ladbrokes Coral across the UK, Ireland, Spain and Italy.

Adrian Ford, general manager of Football DataCo, said: “British football is a cornerstone of betting businesses, with Football DataCo’s high quality data a key component in driving turnover.

“Our agreements with Ladbrokes Coral and Kindred Group recognise DataCo’s intellectual property and the requirement to have a data usage licence.”

In November, Football DataCo signed similar deals with both Genius Sports and Perform Group, while the company also has partnerships in place with the likes of Bet365, Paddy Power Betfair, SkyBet and William Hill.

Related article: Football DataCo pens integrity deal with Genius, Perform